Winnebago Rugged Nomad Campaign

Our team had the amazing opportunity to create a campaign for Winnebago’s portfolio of rugged camper vans and Class C vans. They came to us with a brand recognition problem—people that love the Solis and Revel aren’t aware that they’re Winnebago vehicles. Winnebago is seen as “my dad’s brand” or what their grandpa used to bring camping. Our campaign strategy was to embrace this nostalgia to position Winnebago as a van life essential and help van lifers call nowhere home. I added a hint of vintage ruggedness back into their brand through video, social, and media.